Creatures of habit.
Most of us are to some degree.
And when change happens it can sometimes backfire.
Coca-Cola in 1985 announced a change of their successful formula; this didn’t go down well with consumers. The back-lash was quickly resolved a few months later by them reverting to the original formula and calling it the ‘Coca-Cola Classic.’
In 2010, Gap launched a new logo in an attempt to be more modern. That lasted a whole two days!
In 2011, Netflix had a $16 billion market value with their DVD rental business. They decided to split up the business to the DVD rental and streaming services which meant the customers had to pay double the monthly fee.
This saga meant a loss of 800,000 Netflix subscribers and forced the chairman to publicly apologize for the mess.
In 2012 Microsoft launched its latest offering of the Windows Operating System – Windows 8. ‘Oh dear God’ was my immediate reaction.
Most users, including myself, were a tad baffled on how to navigate this new and supposedly improved system.
The reason for this was because Microsoft had done away with the traditional Start button; something Windows users had become so familiar with over the years.
This was improved slightly twelve months later with the updated Windows 8.1, but this still made the navigation very tricky in comparison to previous versions of Windows.
Windows 8 never really took off and Microsoft found it very difficult in persuading consumers to upgrade from the reliable Windows 7.
Rolling on to today, Windows 10 combines the Start menu with the tile layout, but if like me you’d prefer the traditional style Start menu and still have access to the tile display, then I have a tool that’ll do just that.
‘Classic Shell’ is a nifty program that’ll show you the old style Start menu and more.
It’s a simple install and will work for both Windows 8 and 10.
You can download it from here.